A practical checklist for measuring whether your brand is understood, trusted, and mentioned by AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

AI Visibility Audit Checklist

Can AI systems like ChatGPT, Perplexity, Gemini, and Claude clearly understand your brand?

Use this checklist to find out.

Entity Clarity

• [ ] Our homepage clearly explains what we do
• [ ] Our category is obvious
• [ ] Our messaging is consistent everywhere

Website Structure

• [ ] We have solution pages
• [ ] We have comparison pages
• [ ] We explain our use cases clearly

AI Visibility

• [ ] Our brand appears in ChatGPT
• [ ] Our brand appears in Perplexity
• [ ] We test prompts regularly

External Trust

• [ ] We are mentioned on review sites
• [ ] We are discussed on Reddit or communities
• [ ] We have third-party mentions